Fresher’s, Middle and senior-level managers from marketing, e-commerce, sales and operations, strategic planning, and general management, technology and information managers who support marketing, e-business programs, Product, brand, e-marketing, advertising managers, managers responsible for customer profitability measurements and analysis Sales and service managers
General Management for Marketing
Module 1: Fundamentals of Management
Module 2: People Skills for Sales & Marketing Professionals
Specialized Modules in MarketingManagement
Sales & Distribution Management
Product & Brand Management
The Program will help the participant to
Understand & identify the industry and business verticals
Understand challenges in today’s market place.
Understanding the roles and responsibilities of a sales manager
Understand the Customer and Market Orientation for Business Success.
Understand the Conceptual framework for sales and marketing.
Be able to learn how to manage, motivate and lead sales team.
Understand the fundamentals of channel design, development and management decisions.
Gain an appreciation of the sector specific issues in marketing of Pharmaceutical, Banking and Financial services, FMCG Industries and Industrial products