Sales Marketing

Fresher’s, Middle and senior-level managers from marketing, e-commerce, sales and operations, strategic planning, and general management, technology and information managers who support marketing, e-business programs, Product, brand, e-marketing, advertising managers, managers responsible for customer profitability measurements and analysis Sales and service managers

General Management for Marketing

  1. Module 1: Fundamentals of Management

  2. Module 2: People Skills for Sales & Marketing Professionals

Specialized Modules in MarketingManagement

  1. Digital Marketing

  2. Market Analytics

  3. Consumer Behavior

  4. Sales & Distribution Management

  5. Product & Brand Management

  6. Services Marketing

  7. Marketing Strategy

  8. Marketing Communications

  9. B2B Marketing

  10. International Marketing

The Program will help the participant to

  1. Understand & identify the industry and business verticals

  2. Understand challenges in today’s market place.

  3. Understanding the roles and responsibilities of a sales manager

  4. Understand the Customer and Market Orientation for Business Success.

  5. Understand the Conceptual framework for sales and marketing.

  6. Be able to learn how to manage, motivate and lead sales team.

  7. Understand the fundamentals of channel design, development and management decisions.

  8. Gain an appreciation of the sector specific issues in marketing of Pharmaceutical, Banking and Financial services, FMCG Industries and Industrial products