Internet Marketing

Fresher’s, Middle and senior-level managers from marketing, e-commerce, sales and operations, strategic planning, and general management, technology and information managers who support marketing, e-business programs, Product, brand, e-marketing, advertising managers, managers responsible for customer profitability measurements and analysis Sales and service managers

Course Details

  1. Introduction to E-Commerce & Internet Marketing
  2. Building E-commerce website
  3. SEO – Website Traffic
  4. Advertising on Search Engines
  5. Web Analytics
  6. Advertising Campaign
  7. E-Mail Marketing
  8. Mobile Marketing
  9. Advertising on social Networking sites
  10. Video marketing
  11. Affiliate marketing
  12. Blog Advertising and marketing
  13. Podcast Advertising
  14. Generate Leads and convert them into business

Course Overview

After successfully completing this internet marketing course, the student will be able to:

  1. Provide the guidance to develop an effective e-commerce website
  2. Identify various strategies to improve search-engine rankings
  3. Understand and implement an effective online payment system as per the business requirements
  4. Develop and implement various types of advertising campaigns
  5. Design and implement Internet and email marketing campaigns
  6. Exploit the reach of social media and social networks for internet marketing campaigns
  7. Identify the success factors of Mobile Advertising Value Chain and provide guidelines for successful mobile advertising
  8. Understand the web analytics and use the results for business decision making